Launch Date & Availability
The Vivo V60 5G is officially launching in India on August 12, 2025, at 12:00 PM IST. This highly anticipated smartphone marks Vivo’s return to the premium mid-range segment with significant upgrades over its predecessor, the V50 5G.
Pricing Strategy
The Vivo V60 5G is expected to be priced between ₹35,000 to ₹45,000 for the Indian market. More specifically, industry sources suggest the device will cost around ₹44,990 for the base variant, positioning it in the premium mid-range category. This pricing strategy places it significantly higher than key competitors like the Samsung Galaxy A55 5G (₹24,999) and OnePlus Nord 5 5G (₹31,999).
Design & Display Excellence
Aesthetic Appeal
The Vivo V60 5G showcases a refreshed design language with three elegant color options:
- 
Auspicious Gold – Premium metallic finish
 - 
Moonlit Blue – Wavy textured back panel
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Mist Gray – Sophisticated matte finish
 
Display Technology
The smartphone features a 6.67-inch quad-curved AMOLED display with impressive specifications:
- 
Resolution: 1260 x 2800 pixels (~460 PPI density)
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Refresh Rate: 144Hz for ultra-smooth scrolling
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Peak Brightness: 1300 nits HBM
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Screen-to-body Ratio: ~90.1%
 - 
HDR10+ Support with 1B colors
 
Performance Powerhouse
Chipset & Processing
The Vivo V60 5G is powered by the Qualcomm Snapdragon 7 Gen 4 chipset, manufactured on a 4nm process node. This represents a significant upgrade from the V50’s Snapdragon 7 Gen 3, offering:
- 
27% faster CPU performance
 - 
30% stronger GPU capabilities
 - 
26% boost in gaming efficiency
 
Memory Configuration
Multiple RAM and storage options are available:
- 
8GB RAM + 128GB storage
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8GB RAM + 256GB storage
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12GB RAM + 256GB storage
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12GB RAM + 512GB storage
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Virtual RAM: Up to 12GB additional extended RAM
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Storage Type: UFS 2.2
 
Camera Innovation with ZEISS Partnership
Triple Rear Camera System
The V60 5G features a ZEISS co-engineered camera system with:
- 
50MP Sony IMX766 main sensor (f/1.9, OIS)
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50MP telephoto lens (f/2.0, 10x zoom support)
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8MP ultra-wide camera (f/2.2, 119° FOV)
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Color spectrum sensor for enhanced color accuracy
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Ring-LED flash for better low-light photography
 
Front Camera Excellence
- 
50MP selfie camera (f/2.0, autofocus)
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92° wide-angle view for group selfies
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4K video recording capability
 - 
ZEISS optics integration
 
AI Photography Features
- 
AI Four-Season Portrait – Seasonal background effects
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AI Magic Move – Background reconstruction
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India-exclusive Wedding vLog feature
 - 
ZEISS Multifocal Portrait system
 
Battery & Charging Technology
Long-lasting Power
The Vivo V60 5G packs a substantial 6500mAh battery – claimed to be India’s slimmest smartphone in this battery category. Key features include:
- 
90W FlashCharge fast charging technology
 - 
Reverse charging capability
 - 
5-year smooth experience guarantee
 - 
Optimized for all-day usage even after 4 years
 
Durability & Build Quality
Water & Dust Resistance
The V60 5G achieves dual IP certification:
- 
IP68 rating: Submersion up to 1.5 meters for 120 minutes
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IP69 rating: High-temperature water jet resistance
 - 
3x durability enhancement over previous generation
 
Software Experience
Operating System
- 
Android 15 with Funtouch OS 15
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3 years of major OS updates
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4 years of security updates
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Google Gemini integration with live features
 - 
AI Smart Call Assistant and AI Captions
 
Comprehensive Competitor Analysis
| Specification | Vivo V60 5G | Samsung Galaxy A55 5G | OnePlus Nord 5 5G | Realme GT 6T | 
|---|---|---|---|---|
| Price (₹) | 44,990 (Expected) | 24,999 | 31,999 | 27,999 | 
| Display Size | 6.67 inches | 6.6 inches | 6.83 inches | 6.78 inches | 
| Display Type | AMOLED | Super AMOLED | Swift AMOLED | LTPO AMOLED | 
| Resolution | 1260 x 2800 pixels | 1080 x 2340 pixels | 1272 x 2800 pixels | 1264 x 2780 pixels | 
| Refresh Rate | 144 Hz | 120 Hz | 144 Hz | 120 Hz | 
| Processor | Snapdragon 7 Gen 4 | Exynos 1480 | Snapdragon 8s Gen 3 | Snapdragon 7+ Gen 3 | 
| RAM | 8GB/12GB | 8GB/12GB | 8GB/12GB | 8GB/12GB | 
| Storage | 128GB/256GB | 128GB/256GB | 256GB/512GB | 128GB/256GB/512GB | 
| Rear Camera | 50MP + 50MP + 8MP | 50MP + 12MP + 5MP | 50MP + 8MP | 50MP + 8MP | 
| Front Camera | 50MP | 32MP | 50MP | 32MP | 
| Battery | 6500 mAh | 5000 mAh | 6800 mAh | 5500 mAh | 
| Fast Charging | 90W | 25W | 80W | 120W | 
| OS | Android 15 | Android 14 | Android 15 | Android 14 | 
| IP Rating | IP68/IP69 | IP67 | IP65 | No IP Rating | 
| Weight | 192g | 213g | 211g | 191g | 
Value Proposition Analysis
Vivo V60 5G Advantages
- 
Superior camera system with ZEISS partnership and telephoto lens
 - 
Highest IP rating (IP68/IP69) among competitors
 - 
Latest Android 15 out of the box
 - 
Premium quad-curved display design
 - 
Comprehensive AI photography features
 
Competitive Disadvantages
- 
Highest pricing in the comparison group
 - 
UFS 2.2 storage (competitors offer UFS 3.1)
 - 
Slower processor compared to OnePlus Nord 5’s Snapdragon 8s Gen 3
 
Target Audience & Use Cases
The Vivo V60 5G targets:
- 
Mobile photography enthusiasts seeking professional-grade camera capabilities
 - 
Premium design lovers who value aesthetics and build quality
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Content creators requiring high-quality video recording features
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Users prioritizing durability with IP68/IP69 certification needs
 - 
Brand loyalists upgrading from previous Vivo V-series devices
 
Market Positioning Strategy
Vivo positions the V60 5G as a photography-centric premium smartphone that bridges the gap between mid-range functionality and flagship camera performance. The emphasis on ZEISS partnership, AI features, and durability justifies the premium pricing strategy.
Purchase Recommendations
Choose Vivo V60 5G if you prioritize:
- 
Professional camera capabilities with ZEISS optics
 - 
Premium design and build quality
 - 
Maximum durability with dual IP certification
 - 
Latest software with long-term update support
 
Consider alternatives if you need:
- 
Better price-to-performance ratio (Samsung Galaxy A55 5G)
 - 
Superior gaming performance (OnePlus Nord 5 5G)
 - 
Fastest charging speeds (Realme GT 6T with 120W)
 
The Vivo V60 5G represents a compelling option for users willing to pay premium prices for exceptional camera technology, build quality, and unique features in the competitive mid-range smartphone segment.






