The ability to write articles is achieved with practice and the use of appropriate writing techniques.
The process of creating a literary text (or, in this case, a blog article) is not as simple as it may seem. It requires advanced planning, an investment of time and resources, or multiple revisions to fix bugs and improve content. In this article, we want to focus on the active process of writing with a small guide of recommendations. For this reason, we have compiled the most relevant tips for writing articles that your readers want to read and share. Let’s see them one by one!
Use simple language
The repeated use of unconventional words not only reduces credibility or trust in the brand but also makes it difficult to read. The richness of the dictionary is extensive, but good writing always takes the context into account. Here, the objective is to solve doubts, not to pose another problem to the reader with words whose meaning is unknown.
Avoid technical terms and take care of acronyms
Technical terms are concepts related to a specific branch of knowledge whose meaning is unknown to most of the population. Each science, profession, or art incorporates commonly used technical words for those involved that many people ignore. Therefore, it is convenient to reduce the use of these terms and, if used, define them to make them accessible to the public.
On the other hand, acronyms are initials that can be pronounced as a word in itself. For example, many acronyms are used in marketing, such as “CRO”, “SEO”, “CAC” or “ASO”. It is important to break down these acronyms and explain them the first time they are mentioned, as well as reduce their use whenever they can be replaced by simpler terms.
Be clear and precise
Use just the right words to express the information and ideas that readers are looking for. Always try to find the expression that best explains what you mean and keep it short but complete. To do this, do not hesitate to define concepts or provide context if it can help the reader understand the content. Therefore, do not leave anything important to highlight and avoid repetition or redundancy. Put yourself in the user’s shoes and answer: does your article guarantee a pleasant, direct, and concise reading?
Use the active voice
This recommendation aims to make your texts easier to read, understand and assimilate. Let’s see an example. An active voice sentence would be this: “Marta is writing a new article.” On the contrary, the passive voice would modify the sentence, and it would read like this: “A new article is being written by Marta”. So… What formula do you consider most appropriate for your content?
Write short sentences and paragraphs
Texts, like movies or songs, have a rhythm that gives them personality and creates a reading habit. In this sense, the best thing for your strategy is that the articles are agile and entertaining. For this, your greatest ally is the white space that offers the division into short paragraphs, as well as the writing of short sentences that are syntactically easy to read. For example, you could cut out a subordinate clause and make it into two sentences that say the same thing. Thus, you prevent readers from getting lost while reading and move forward without difficulty.
Structure the articles by subheadings
Headings give readers a quick snapshot of all the content of the article, so they are very useful for creating effective structures. They also provide white space, facilitate the writing process for editors, and organize information.
In this sense, the two most attractive article formats for users are the list and the chain of instructions. Both offer a structure divided into clear and visually simple titles. In addition, these articles have a good chance of being well-positioned in search engines. Although, for this, it is essential to respect the hierarchy of titles and labels.
The connectors are of great help to provide rhythm, relate phrases, and situate the reader in the text. There are plenty of examples so as not to repeat and resort to the most appropriate one according to the context and purpose of the sentence. In addition, they are a great resource for shortening sentences.
Forget irony and sarcasm
The opportunities offered by these resources in the literature are obvious, but in a content marketing strategy, they are not appropriate. Irony or sarcasm can annoy readers if they don’t get what you mean or if they think it’s out of place. Therefore, it is best not to put user trust in your brand at risk and opt for direct and friendly language.
Now is the time for you to face the blank sheet and start writing articles. Follow these recommendations, take advantage of your best literary skills, and remember to be original. Go for it!
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