Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following. They appear as experts or trusted sources of information.
Why is influencer marketing so important?
Influencer marketing is closely related to social media marketing as most influencers gain their audience through social platforms. This channel gives you access to a huge audience – half of the world’s population uses social media. Fever of social media is on peak, that several people tends to buy Instagram Followers to grow their visibility in no time.
And even better: With influencer marketing you can reach people who you cannot reach with conventional advertising. Two-thirds of consumers use ad blockers, but those same people are willing to take advice from influencers. 80% of users bought something because of an influencer’s recommendation.
Brands already using influencer marketing have proven the effectiveness of this channel. 89% of marketers say the ROI of influencer marketing is comparable to or better than other marketing channels. It’s no wonder that 17% of companies spend more than half of their marketing budget on influencers.
So, in the age of social media and advertising fatigue, influencer marketing is crucial. This channel helps build trust for your brand and drive impressive results. Now let’s move on to the other benefits that influencer marketing offers.
Benefits of Influencer Marketing:
- Increase in brand awareness
- Enrichment of the content strategy
- Generation of high quality leads
- cost efficiency
Influencer marketing is an effective way to improve your marketing strategy, achieve business goals and even save costs. Let’s dig into the details and find out how influencer marketing can benefit your brand.
Increase in brand awareness
40% of marketers use influencer marketing to increase brand awareness, and this strategy works great. Opinion leaders share your brand’s history, mission, and values with their followers. This automatically increases your reach and positioning on the Internet.
Other than that, you also have an option to buy Australian Instagram Followers because in the race of numbers, you always want to go one mile ahead of your competitors.
Enrichment of the content strategy
Influencer marketing is an excellent opportunity to liven up your social media posts. They can repost influencer content or encourage their followers to create user-generated content, as 24% of brands do. You can also use the blogger’s images for other marketing channels, such as targeted advertising. To avoid copyright issues, you should include this in the contract.
Quality lead generation
36% of brands use influencer marketing to generate leads. 72% of them believe this channel brings better quality leads compared to other channels. People generally feel positively about the brands their favorite blogger promotes. Even better, some types of content, such as B. Reviews, attract warmer leads in the middle stage of the sales funnel.
Other marketing channels require regular cash inflows from your budget. For example, if you want to promote your brand through search engine marketing, you need to fund your account on the advertising platform. Otherwise, your ad will disappear from the search engine results page.
A well thought out influencer marketing strategy can lead to better results with lower fees or even allow you to trade in the future.
Influencer marketing can contribute to your business by helping you increase brand awareness, online presence and ensure lead generation. Depending on your goals, you can choose different types of influencer marketing campaigns.
Types of influencer marketing
Brand Ambassador Programs
For as long as influencer marketing has existed, brands and influencers have developed different types of campaigns. Let’s unpack some popular tactics to use in your influencer marketing strategy. However, if you’re curious to know how to buy Instagram followers then I would advise you to be vigilant and always look for a trusted source.
Social media takeover
This type of influencer marketing is great for growing your follower base on social media. However, it takes a lot of courage as the brand delegates running its account to an influencer for an agreed period of time.
Affiliate marketing is a relatively cheap and effortless way to generate leads. In this strategy, an influencer gets paid for every customer that comes from their website or social media account. In the meantime, you don’t have to waste time selecting and negotiating influencers – just publish an affiliate program on your website and wait.
Here’s an example of affiliate marketing from the blog The points guy, owned by influencer Brian Kelly. The blog is dedicated to reducing travel expenses, and Brian shares ways to do that using credit, travel, and hotel cards. In addition to reviews, the blogger also publishes offers from partners and receives points and benefits for every purchase.
This type of influencer marketing is common on Instagram. Brands pay to publish an ad on the influencer’s account. The opinion leader takes care of creating the content and publishes a post that conforms to the client’s guidelines.
In the example below, jewelry brand Stone Armory has partnered with Gwen Rachel, who has over 200k followers. The blogger snapped a photo of herself wearing Stone Armory jewelry and credited the company’s account in the caption.
Brands often send gifts to influencers in hopes that the social media star will open and rate them. Compared to the fees that influencers charge for advertising, it costs next to nothing. However, this strategy is quite risky.
First of all, the opinion leader may not rate your product at all. Another point is that negative feedback from influencers often becomes dangerous for brands. Finally, companies may champion bloggers but cut corners when it comes to packaging customer orders, leading to backlash. So, before you use this tactic, you should consider these possibilities.