In this article, we discuss how to do Infographic link building, it is one of the most powerful strategies to earn high-quality backlinks and boost your website’s visibility. Infographics are highly shareable, visually engaging, and easy for audiences to digest, which makes them ideal for link-building campaigns.
In this comprehensive guide, we’ll walk you through six actionable steps to master infographic link building. Each step is explained in detail and comes with an infographic to help you visualize the process.
Step 1: Choose a Highly Relevant Topic
Why Topic Selection Matters
A relevant topic attracts your target audience and ensures your infographic gets shared widely by niche websites. Without the right topic, even the best-designed infographic will fail to gain traction.
How to Pick the Right Topic
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Analyze trending topics in your industry using tools like Google Trends or BuzzSumo.
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Check forums and Q&A sites such as Reddit and Quora to identify audience pain points.
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Choose a topic with evergreen appeal so your infographic continues to generate links over time.
Pro Tip: Avoid overly broad topics. A focused, niche subject tends to get more backlinks because it addresses specific audience needs.
Step 2: Research Credible Data and Insights
Why Data Quality is Key
Credible data not only adds authority to your infographic but also makes it more likely to be cited by journalists, bloggers, and industry publications.
Steps for Effective Research
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Gather information from trusted sources like government sites, academic journals, and industry reports.
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If possible, collect original data through surveys, polls, or internal analytics.
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Cross-check your data and cite all sources properly to build credibility.
Pro Tip: Keep your data current. Outdated stats can harm your credibility and reduce the likelihood of earning backlinks.
Step 3: Design a Visually Engaging Infographic
Tips for a Great Design
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Keep your design clean and easy to follow. Avoid cluttered layouts.
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Use brand colors and fonts to maintain consistency.
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Highlight key data points with icons, charts, and callouts.
Tools You Can Use
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Canva or Venngage for DIY designs.
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Adobe Illustrator or Figma for advanced users.
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Hire a professional designer if you want a polished, premium look.
Pro Tip: Test your design on different screen sizes to ensure it’s fully responsive and easy to read.
Step 4: Publish Your Infographic on an Optimized Landing Page
Why a Landing Page is Essential
A dedicated landing page provides a unique URL for your infographic, making it easier to track links and share. It also allows you to add supporting content for SEO.
Optimization Tips
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Write 500–700 words of supporting content around your infographic.
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Include descriptive ALT text and keyword-optimized captions.
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Add social sharing buttons to encourage audience distribution.
Pro Tip: Use an embed code generator so other websites can easily add your infographic while linking back to your landing page.
Step 5: Promote Your Infographic Through Outreach
How to Do Outreach Right
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Build a list of bloggers, journalists, and niche websites interested in your topic.
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Send personalized outreach emails highlighting why your infographic is valuable to their audience.
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Follow up politely if you don’t get a response after a week.
Tip: Engage with potential link partners on social media platforms like LinkedIn and Twitter before you pitch. A warm relationship often increases your chances of success.
Step 6: Track Performance and Build More Links
What to Track
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The number and quality of backlinks earned.
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Traffic generated from infographic shares.
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Social engagement metrics such as likes, shares, and comments.
Tools to Monitor Results
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Google Analytics for traffic and engagement insights.
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Ahrefs or SEMrush for backlink tracking.
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BuzzSumo for social media mentions.
Pro Tip: If your infographic is performing well, consider creating spin-off content (blog posts, videos, social posts) to extend its life cycle and earn more backlinks.
Why Infographic Link Building Works So Well
Infographics combine visual storytelling with data-driven insights, making them irresistible to publishers and audiences alike. They are easily shareable, help communicate complex information quickly, and naturally attract backlinks.
By following the six steps above, you can create a repeatable infographic link-building process that consistently drives organic traffic and SEO authority.
