Using YouTube to market your brand can be a daunting task, but it can also be highly rewarding. Getting noticed on YouTube can take a lot of work, especially if you’re just starting. There are many content creators who regularly post videos, so you need to bring your A-game to stand out.
Since nobody goes to YouTube to watch advertisements or be marketed to, marketing your brand can be challenging. You need to draw in audiences and hold their attention long enough to create awareness about your brand.
Hence, you need to have a comprehensive YouTube marketing strategy in place before you start making videos. Through this guide, we hope that you find enough information on YouTube marketing to help you get started.
Here is what you need to know.
Start A YouTube Channel for Your Business
To start a YouTube Channel, you need to have a Google Account for your brand. This Google account allows multiple authorized users to manage your YouTube channel.
Since running a YouTube channel can be a complicated and time-taking process, you may need to bring in more people to help you out with it.
This YouTube Channel is where you will post all your marketing videos for your brand. You need to decide what kind of content you will be making to raise awareness.
Instead of making straight-out advertisements for your products or services, you will need to be creative about how you tell your subscribers about your business.
You should post content that is relevant for your brand without directly pushing your products.
Find Out About Your Audience
This is a step that many marketing professionals skip and end up paying the price. It would be best if you did a little market research to be sure of what will make your target audience click on your videos. Ideally, it would help if you give your target audience a very compelling reason to watch your videos.
Apart from doing market research, YouTube itself will give you a lot of information about the people who are watching your videos. This is called Analytics.
The Analytics page of your channel will tell you about how many people are watching your videos, how long they watch these videos for, what kind of revenue you are generating through such videos, and how people are interacting with them.
In addition to this, you also get some other valuable statistics about the demographics that your videos are attracting. Through knowing about the demographics of the people watching your videos, you can be reassured if your videos are reaching the intended audience or if your marketing efforts are failing to hit the mark.
Find Out About Your Competition
Are brands similar to you also using YouTube to market their products or services? Do you see other channels that have content that is similar to yours? Being informed of what the competition is doing can be a game-changer for your brand and its marketing efforts.
Most of the information that you need to know is open to the public. Just click on their channel and check out the kind of videos that they have posted. See the views each video gets and use that information to supercharge your marketing efforts.
You can also check out the comments section to gauge how audiences are reacting to these videos. This will give you reliable information about what works in a video and what doesn’t.
Make sure that you pay close attention to their video description and title. This will tell you how well they are optimizing their content for YouTube searches.
SEO (Search Engine Optimization) is a way to make your videos appear when someone searches the right keywords. By using SEO, you can help YouTube know more about the contents of your video so that the algorithm picks up on it when people try to search for such videos.
There is no guarantee that your SEO will work, but it can often make a very significant difference. Even if your first few videos do not get any traction, you should continue to fine-tune your SEO.
You need to pick the right title for your video that immediately tells viewers what the video is about. This video should have the correct keywords so that they align with what viewers are searching. Check out Google Keyword Planner to find out which keywords would work best if you need help with picking your keywords.
Remember that nobody likes clickbait, and it could harm your brand if your content does not deliver on what the title promises.
Use a Good Thumbnail
Apart from your title, viewers are most likely to focus on your video thumbnail before deciding to watch the video or not. Check out the kind of thumbnails that other similar channels are using, and you should be out on a good start.
Write an Accurate Video Description
Your video description does not just tell viewers what the video is about. It also tells YouTube. Use your video description to improve your video’s chances of showing up on search results.
In addition to the description, your video is where you can place your other social media handles for viewers to discover.
Hashtags are an excellent way for you to make it easier on YouTube to identify your videos. Use a few well-selected hashtags to ensure that YouTube knows precisely what your video is about.
These hashtags, along with your title and your video description, should be carefully worded to get the most mileage out of them. Do not overuse hashtags and read YouTube’s guide on how to use them.
Cross-promote Your Videos
Your brand will probably have other handles on other social media platforms. It would be best if you did not shy away from promoting your YouTube videos on these platforms.
For example, every time you post a video on YouTube, make sure you make a corresponding tweet on Twitter telling your followers that a new video has been posted.
You should also consider discussing the video you made so that viewers get invested and want to watch the video first.
Promoting your brand on YouTube may take longer, or it may happen quickly, but you should stick with it either way. Even if the initial videos do not pan out as well as you hoped, you will learn from the experience and bring it more substantial next time.
Do further research regarding questions like, is there any video editor without watermark, or where is the youtube video editor? This kind of research will help you become a professional and learn everything about video making.