Why Your Company Needs a Meet the Team Page
Your company’s website is often the first impression potential customers or collaborators have of your business. Your meet the team page is a great way to showcase your professionalism and put your best foot forward. So why settle for a lackluster meet the team page?
An up-to-date, well-designed meet the team page conveys confidence and competence, two essential qualities in any business. And it’s not as difficult as you think to create a great one. Here are four reasons why your company needs a meet the team page.
1. Meet the Team Pages Humanizes Your Company
Your company’s meet the team page is one of the most critical pages on your website. Why? Because it humanizes your company and makes it feel more familiar and trustworthy to potential customers.
People like doing business with other people, not faceless corporations. Your meet the team page helps visitors put a face to your company name and learn more about the people who work there. This builds trust and makes them more likely to do business with you.
On this company’s meet the team page, for example, the pictures show team members in their most natural setting: working from home, walking their dog, or chatting over coffee — not in a sterile office with perfect lighting and a backdrop behind them.
Make sure your meet the team page is up-to-date and includes photos and brief bios for each team member. Give visitors a behind-the-scenes look at your company culture too. The more they feel like they know you, the more likely they will do business with you.
2. It Demonstrates Your Company’s Expertise
An About Us or meet the team page is essential to a company’s expertise and competence.
Skilled teams build trust with potential customers and inspire confidence in a company’s products or services. By highlighting the skills and experience of your team members, you can show potential clients and customers that your company is capable of meeting their needs.
An effective meet the team page will include a brief overview of each team member’s skills and experience and a photo and contact information. This lets visitors know your team and see how they can help them with their specific needs.
3. It Improves Your Customer Service
You can get frustrated when you need help on a website, but the contact information isn’t easily accessible. You can prevent this by briefly describing each employee’s role on a meet the team page. The client will no longer have to navigate multiple screens or click a dozen times to find out who to contact.
4. Meet the Team Pages are Memorable
Your website can stand out with eye-catching content in a fast-paced digital world where surfers are bombarded with hundreds of messages daily. A well-designed meet the team page is an excellent way to make your website memorable.
People may not remember a name, but they will never forget a face or an interesting piece of information. So, make sure the meet the team page is visually compelling and filled with exciting content that will encourage people to click to learn more.
The Bottom Line
The meet the team page provides an insider’s view of your company and a unique opportunity to peek at how your business operates behind the scenes. A great meet the team page is a worthwhile investment because it builds trust, generates leads, and improves customer service.
When you show your visitors what it’s like to work with you, you’ll help them feel more connected to your company and trust you more.