Digital Marketing, Social Media

Twitter Basics for Beginners

Social media is a part of almost everyone’s life. It does not matter what your interests are, news, entertainment, sports or humor, there is always something for everybody. There is content on many social media platforms including Facebook, Instagram, TikTok, and Twitter to meet all your needs. Twitter is especially popular for its text limit of 280 characters that gives you pint-size information to browse through quickly. Due to that, and having organic growth services like Twesocial to gain followers quickly, it has accumulated over 199 million daily active users that send over 500 million Tweets a day.

A lot of the conversations on Twitter revolve around the news that is often shared in real-time. A lot of other trendy topics come up such as music, movies, and other forms of entertainment. You can find almost any kind of content on Twitter, whether it is self-improvement content or fashion-related. As a new user of Twitter, you may get lost in all the noise but it does not have to be that way. With a few tips, it can be simple to make the best out of Twitter.

Have a full profile

The first place that users come into contact with your page is your profile. A good profile should give a snapshot of what your page is all about and reel users in to look for more. A great profile should have a high-res photo and a bio that summarises what you are about or what product or service you sell, it could even be a catchy tagline. When it comes to usernames, they should stay simple and be as closely related to the name of your brand or real name as possible to make it easily memorable for users when they come across it. a link to your website is a great addition so that when users want to find more information about you, they can easily access it through the link shared. A good profile is like a fancy welcome doormat that will make people want to look further into your store so it is important to take the time to create a worthwhile one.

Hashtags have to be used

Hashtags gather similar content together and make it easy for users to find it. Rather than go through lengths of time looking for content, you can easily find it under a relevant hashtag. They can also lead you to content where there is more engagement under a specific niche. You can use hashtags for events, themes, places, or industry terms. You can create your own hashtags which may be unique to you. If you do not want to take the time in creating and helping your hashtag grow, there are trending hashtags that you can ride along with to increase your followers by posting content that is related to them and adding the relevant hashtag.

Tweet often

The Twitter algorithm favors users that tweet often. Since it is always showing the latest tweets, it is best to tweet as often as possible to avoid getting lost in all the noise being posted. 5-6 times a day is great for any Twitter page. Since running a page and your day-to-day life can be a difficult juggle, there are tools a user can use to align their content calendar with a schedule where it can post automatically on their behalf. This will get the word around about your page without needing you to be regularly available to post. The more you post, the more opportunities other users can get to interact and engage with your brand.

Interact, interact, interact

Great content helps get the word out quite well but there is more to just posting content that will help more users take notice of your page. Since Twitter is a social media platform, it is best to be as social as possible. On Twitter, you can do this by commenting on other pages’ posts, liking their content and retweeting their content. Polls help users feel engaged in opinions that affect your brand which will help you get noticed more.

Conclusion

Twitter is a great platform if you know how to use it well. The basics include using hashtags, tweeting often, interacting as much as possible, and having a complete and attractive profile. When you apply these tips, you will be ahead of most newbies and stand out from the crowd.

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