Fintech is an important area for companies operating in the financial technology sector today. This is due to small start-up organizations responsible for developing both innovative and technological solutions in various fields.
These areas primarily include mobile and online payments, alternative finance, big data, and most importantly, financial management. It was fintech software development companies that started the revolution in the world of finance with the help of various new technologies that were appreciated by the majority of consumers.
Next, we will look at tips on how to create the perfect fintech application.
Top 6 Tips for Developing The Fintech App
Here are 6 top tips on how to create a fintech app that everyone will love.
One of the important trends in mobile financial services is hyper-personalization. It is based on analyzed data about user behavior, and not just about its basic characteristics. It is possible to build work with hyper-personalization only iteratively: the more information about the actions of the client, the more accurate the proposals for him will be.
Everyone has different scenarios for using the application – someone transfers money to children weekly, and someone repays a loan every month. Artificial intelligence recognizes and analyzes the actions and interests of the user and offers him relevant services.
Also, a personal account has become a necessary part of any application that is engaged in customer retention, increasing the core of a loyal audience, the average bill, and the time spent in the application.
Now the content adapts to the user, he receives personalized reminders, offers, bonuses, and cashback. Hyper-personalization allows you to spend less time searching for options and information, freeing up time for more important things. When the right options are at hand in quick access, then it is more likely that a person will return to your application again.
Instant payment and the trend towards a fast payment system
Bank card linking is a must-have for any application that sells its products or services. A person is more likely to make a purchase if he does not have to look up a card number or go to third-party mobile services. In addition to Apple and Google pay, which are already familiar with many systems, another form of payment has appeared – the Fast Payment System.
As soon as banks determine the sources of loyalty for it and technically ensure the acceptance of payments, this payment method can become popular both online and in stores. The system of fast payments enables the self-employed without tax sanctions to instantly receive money on their card. Or, for example, pay bills using a QR code in any user-friendly mobile bank that has connected a fast payment system.
Create a super app
Super apps are called applications with their own ecosystem, consisting of different services – from financial to lifestyle. For example, a user can view the status of their current account or buy theater tickets. To create a super app, you need to build a complex IT structure from scratch, including working out a huge number of relationships between services within the super app.
One of the advantages of such an application is a smaller budget for attracting users. But to attract third-party partner services to your ecosystem, you need to integrate with them, which is not easy for small companies – their development budget is very limited and they are less interesting to partners than their large competitors.
Keeping users from getting bored and leaving the app is not an easy task that requires professional product development. Due to the high competition in the market, all companies go out of their way to make it clear to customers that they are special: the loyal ones are assigned premium status, personal managers are connected who are in touch 24×7, and increased bonuses and cashback are provided, concierge service flourishes.
Such personal accompaniment further increases loyalty and creates the image of a caring company. In addition to traditional services that provide increased comfort, there are interesting original ideas.
Functionality and emotionality now go together – in addition to advanced services, do not forget about beautiful screensavers, interesting animations, and icons. A fintech app doesn’t have to be gray and boring just because it only conducts financial transactions.
Bet on native apps
What is better to develop: cross-platform applications or native? We rely on the native. Native apps are more functional and flexible because they are created specifically for each platform, taking into account its features. For the development of native services, there are much fewer restrictions, this is their main advantage.
Custom widgets in cross-platform applications can freeze when used and usually take more time to finalize. Animation speed and special effects in them can lose to native ones. Hence, there are many restrictions for developers of frameworks for cross-platform services.
There were cases when security updates for cross-platform applications came out much later than in native libraries. This is a big business risk for fintech, where security is a top priority. It makes sense to create a cross-platform application if there is a task to make it faster and cheaper or to test a hypothesis. If the task is to be among the first to launch a service using gestures, swipes, and facial biometrics, then the choice is for native IOS and Android.
Strong teams of product managers and UX/UI designers
Experienced fintech software development specialists are the basis of a successful application. Turning to professionals, you insure against endless alterations. For app development, product managers and UX/UI designers are especially important – it is on them that the client journey depends: whether people will be comfortable and pleasant to use the service or not.
By training and upgrading its specialists, the company not only builds competencies within but also increases its authority, and improves the attitude of potential employees.
For a fintech application, it is important not only to connect trending options but also to be easy to use. It depends on how often people will use the app.
The development of financial applications is necessary for both businesses and clients. This is a great way for a company to interact with its customers, providing unique business opportunities and tools, and optimizing budget control. This is an excellent investment in the future of the company. We hope that these tips will help your company choose the right path to create your own unique fintech solution.