Digital Marketing

Technical tips to improve SEO positioning

Knowing what an SEO strategy is and how we can optimize it to obtain better results and performance of our website. We will continue with some tips on elements that help us optimise our SEO. You can continue reading our blog article on how to optimize SEO. The three elements we cannot dispense with are the meta description, the descriptive text of the links, and the internal links.

What is the meta description?

The meta description is an HTML attribute that summarises a web page. Although it is not an official ranking factor in Google search results, it can be useful for SEO in some ways.

It can attract users, as an attractive meta description can make users click on your website link instead of your competitor’s. They provide valuable information, and a good meta description can give helpful information about the content of your website, which can be useful for users and search engines. In addition, they help search engines understand your website: Including relevant keywords in the meta description can help search engines better understand the content of your website and rank it appropriately in search results.

In short, the meta description is an important part of your SEO strategy and must be carefully written and edited to attract users and provide valuable information to search engines.

How to write and edit meta descriptions?

An effective meta description is one way to attract visitors to your website and can be an important part of your SEO strategy. Some things to keep in mind when writing and editing meta descriptions are:

Keep them short and to the point: Meta descriptions should be no more than 155-160 characters long, so it’s important to be concise and avoid using unnecessary words.

Use relevant keywords: Include keywords relevant to your website in the meta description so that they appear in search results.

Make an attractive description: The meta description must be attractive to the user and make them want to click on the link. Use titles and calls to action to attract the user.

Do not use spam or irrelevant keywords: Do not try to trick the user by including irrelevant or spammy keywords in the meta description. This is not only ineffective, but it can also damage your site’s reputation.

Use a natural tone: Although it is important to include relevant keywords in the meta description, it is also important to sound natural and not like a list of keywords.

Descriptive text links

Anchor text is the text used in a link to tell users and search engines what content is being accessed by clicking the link. For example, in the following link: “To learn more about optimizing your internal linking, visit our guide on internal linking. ” ” Internal linking ” is the link’s anchor text.

Anchor texts are important because they provide context and relevance to links and can help search engines understand the linked page’s content. By carefully choosing your anchor text, you can also use it as an opportunity to include keywords relevant to your site. However, it is important to use anchor texts sparingly with keywords and ensure they are always natural and relevant to the page’s content.

Some things to keep in mind when using anchor text are:

Use interesting keywords: Include relevant keywords in the anchor text to help search engines better understand the content of your website and rank it appropriately in search results.

Use a natural tone: Although it is important to include relevant keywords in the anchor text, it is also important to sound natural and not like a robotic checklist.

Avoid link spam: Don’t try to trick search engines by including spammy links or irrelevant keywords in your anchor text. This is not only ineffective, but it can also damage your website’s reputation.

Use various links: Avoid using the same anchor text for all your links. Use various links to make your site look more natural and prevent search engines from suspecting you.

Anchor text is an important part of your SEO strategy, and you should pay attention to how you use it on your website. By choosing relevant keywords and using a natural tone, you can improve your site’s performance in search results.

Internal links

Internal links can also help distribute the weight of a site’s authority across the various pages of the site. By linking from a page with high authority to another page on the same site, some of the authority of the first page can be transferred to the second page. This can be beneficial for the page’s search engine ranking and improve the user experience by allowing them to access more relevant content through the site.

Internal links should be natural and relevant to the content of the page they are on. A common practice is to include internal links to other site pages in the text paragraphs, as long as these links add value to the content and are not simply a way of trying to improve search engine rankings. It is also useful to use keywords in the anchor texts of internal links, as this can help search engines understand the content of the linked page.

By reviewing and taking care of the status of these three simple elements, we can improve the performance of our website and obtain a better position in SEO. In this way, the traffic of our website will increase, and we will improve the experience of users and customers when they interact with our website. 

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