Digital Marketing

How to successfully promote your startup in the Digital environment if you have a lack of budget?

promote your startup

With the ease of technology, a lot of unique and innovative ideas are introduced in the market. That’s the reason startups are trending these days. This leads to increasing competitiveness in almost all areas. If you are starting a startup or a new business project, then you need to have a competitive strategy and in-house marketing to attract customers.

Content marketing is an important segment of your entry strategy. Creating and listing good content helps to increase traffic, leads, sales, and brand awareness. But it is not as easy as it looks, especially for a new startup.

In this article, we have brought a few tips for startups to increase their visibility and to generate higher revenue.

SEO For Content Marketing

Creativity in content is important, but targeting good keywords is also important. It doesn’t matter that your content is creative, if it’s not optimized for high volume keywords, it won’t bring any organic traffic. You need to take advantage of tools like Google Keyword Planner,  Ubersuggest, and SEMrush. Identify which keywords are the most popular in your industry and get a spot on the first page of search engines such as Google, Yahoo, Bing, and others.

Pro Tip: Focus on finding your audience, searching for keywords, and searching for topics in the exact order.  If you do not know how to do this, you can always contact professionals.

  • Write at least 2000 words or, in any case, write blog posts below 1000 words.
  • Find topics with multiple subtopics.
  • Format content for highlighted fragments.
  • Maintain the natural and reasonable density of keywords.
  • Improve your page speed.
  • Add high-quality and well-designed visual elements to your content.

Always remember that website speed has an indirect effect on search rankings. 

One important factor in website loading speed is server response time (SRT). It is the amount of time it takes for the browser to receive the response. To reduce the time it is recommended to use a good web hosting service.

We strongly recommend InterServer web hosting for new startups. InterServer is an affordable web hosting service, by clicking here you can check more information. It has an extremely fast server response time that can boost the speed of your website. 

One thing that helps in server response time is a sufficient amount of resources. This is where Interserver shines, the standard plan that costs $5, comes with unlimited SSD Storage. That means you can store a lot of data without compromising website loading speed.

Follow The Trends

Each field has its own set of observations, viral topics, and conclusions. Marketing strategy is a part of this, you need to capture what’s new in your industry.

Pro Tip: Do not haze the most obvious content marketing strategy. Consider the popular news channels, blogs, and forums to know what is going on these days.

Create Content That Reflects Your Brand

Each brand has its history and goals. When creating a startup marketing material for your company, you need to make sure that the content reflects the history of your brand and the goal it contains. This will allow you to stand out among others and make your content recognized by a new and up-coming audience.

Pro tip: In addition to adopting a targeted and brand-oriented content strategy, inform the content creator, designer, and copywriter to delve into technical details, such as fonts, color combinations, types of formatting, and more. If your company does not have this, you can always find a partner through a web marketing agency or use an offline design tool.

Follow The AIDA Model

Of course, no one is writing material for charity but ultimately every startup wants conversion. AIDA is one of the most widely used methods in digital marketing, sales strategies, and public relations campaigns. AIDA primarily explains the various stages of a customer’s conversion. It has an abbreviated form which means:

  A – “Attract Attention”

  I – “Keep Income”

  D – “Create Desire”

  A – “Take Action”

Attract Attention

The “creative disintegration” principle is one of the best ways to attract customers’ attention and make them aware of your brand/product.  Examples: Creating a deeply fragmented message or an appropriate element in a page.

Create Desire

The next step is to develop the interest and desire among the potential consumers or service users towards your brand, which is usually the hardest part. This is where you need to pay attention to relevant things. Simply let your audience know what they would find most interesting, useful, and different about your brand/product.

Make a Wish

After getting the attention of your target audience, you need to find ways to make them feel that they want your product/service. Publishing informational content on social media, adding more engaging and understandable CTAs to your blogs and articles, using well-known blogs, and discussing your product is a great way to convince customers that they need your service.

Take Action

The final step of the AIDA model is to convince the client to avail of your service. Here is the long-awaited “conversion”. Using tricks like “Limited Time Offer” and “Free Coupons” are a great way to create a sense of urgency and inspire customers to take action.

Featured On Social Media

Platforms like Facebook, Instagram, LinkedIn, Quora, etc. are undoubtedly the most contributing areas in digital marketing of your newly set up startup. An overview presence on each of these social platforms and sharing new marketing material is an excellent opportunity for you to enter the Startup Global market.

Pro tip: Apart from just publishing, increasing engagement, and monitoring audiences, Social media management can bring a lot of flavors to your startup journey. Many social media management tools are helping you reach the right audience, at the right time, with the right kind of content.

Partnership With Influencer

Have you ever heard about Financial Marketing on Social Media? If you do not, you will need to do some research. According to a recent survey, only 33% of consumers rely on advertising, while more than 90% of consumers rely on recommendations from colleagues. And this is what makes affordable marketing so important today.  

Frankly, social media marketing and content marketing have a huge impact on marketing. You can be partnered with any social media influencers like Instagram influencers to promote your brand among the big daddy.

Conclusion

Content marketing is in trend and does not disappear anytime soon.  If you are looking for ways to improve your startup’s returns, focus on improving your content marketing strategy. Your startup’s blog and other social media profiles also play a very important role in attracting the right audience.  Content marketing is a great way to grow your startup. Consider these simple tips in your startup’s digital marketing strategies.

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