A great marketing campaign has a huge impact on any brand. We have seen several campaigns that made an impact in the world. They went viral across the globe because they sparked public interest. No one can deny how addictive an activity could be once it becomes a trend, but who sets the trend? How does one strategically set a trend? There is a lot of planning involved in the whole process. One needs to dive into the mind of their audience to come up with a great idea that will set a social trend and interest the maximum number of people.
There are some very specific things to bear in mind, when designing digital marketing campaigns. Before designing the campaign, make sure that you have installed a fast and reliable internet service that enables you to carry out your online operations smoothly. If you are looking for a high-speed internet connection, then subscribe to Spectrum Gold Package as it offers amazing internet speeds with unlimited data so that you can easily carry out your online activities without any interruptions. With that said, let us look at some of the tips to enhance your brand’s online marketing:
Use Catchy Hashtags
You need to make catchy hashtags so that you attract attention. It should not be too long. It should be provocative. Puns work best when it comes to making hashtags. You can also go bilingual with them but that would limit its reach. For that matter, we suggest that you remain focused on one language.
Come with a Unique Idea
You need to brainstorm at this point. The idea decides how far your campaign could go. It decides your audience and changes the view of your audience. The idea should be impactful and convincing. The idea of your campaign will show the intent of your services, which is why you need to consider several things like moral, ethics, cultural factors, etc. How does the campaign affect people, why one should follow it, and, most importantly, what does he reap at the end – what is the byproduct of the whole endeavor. If the campaign is for a social cause, the chances are, it will go places. If it is just promoting your brand, people may lose interest in following it; they might be convinced into buying your service, but it won’t be memorable, The whole idea of a campaign is to involve people in an activity to make a bond—a connection with the customer. That is how you make loyal clients that become brand ambassadors eventually.
Set the Right Tone with the Perfect Theme and Color
Once you have finalized an attractive idea, the next thing is to decide on a theme and the color. Because your campaign will be launched through social media, you need to set colors and themes while materializing your idea on the screen. Sparkly colors increase the reach. Visuals are extremely important when it comes to social media platforms. You certainly need to consider the quality of your image, the colors, and the words you decide for your campaign. To make this whole thing possible, you need a creative team and the perfect tools.
Here are a few examples of great marketing campaigns that got famous around the world and everyone loved them:
Before the Olympics started in Rio, Kellogg’s started a campaign to mark 100 days countdown. Many celebrities from Brazil and other countries participated in the campaign and got their audience into following the Olympics. However, the campaign did not remain restricted to the Olympics. Days after the Olympics were over; people started using it for other reasons as well. For example, they would use the hashtag to illustrate the other activities from the day. People would take a picture of a coffee mug and post it on their social media to illustrate the meaning of a great start. Then some of the people started using it sarcastically, like when the received a text of a canceled plan from a friend, they took the screenshot and posted it on their social media with the hashtag. The reach in the audience it receives – the popularity, can calculate the success of a great campaign. If you get some celebrities to follow the trend, most of your work will be done.
The hashtag speaks for itself. Coca-Cola came up with this idea with the incentive to inculcate the attribute of “sharing” with others. It connected people straightforwardly for its sentimental motive – which is a great idea when it comes to creating marketing campaigns for a big company. It makes the audience believe that the brand is not all about making money; it is much more than that. This does not mean that the brand completely overlooks its profit. The smart way is to do both at once. For example, if you closely observe how it worked, you would see the company made a huge profit from it by making people buy the Coke with the customized printed names of their loved ones on it. This made the whole activity personal as well as attractive.
The ALS Association’s #IceBucketChallenge
If you search for this hashtag on Instagram, there will be a group of people somewhere in the world still performing this activity and tagging their friends to participate in it. The campaign was so much fun that it went viral for years, though at its peak at a specific time. ALS Association came up with this idea in 2014 to spread awareness about Lou Gehrig’s disease. Their motive was to raise money for the victims of the rare disease. Many celebrities participated in this challenge, which made the whole activity fun and interesting but at the same time alarming to those who actually did it and realized the pain of the sufferers.
RYU Apparel’s #WhatsInYourBag
An RYU Apparel campaign recently went viral. The campaign was created to spark curiosity in the minds of the public who would want to see the products that RYU customers had in their bags. The clothing brand started by inviting people to share an inside picture of their bags to show whatever belongings they kept in their bags.