A successful ad campaign starts with determining the target audience and deciding what keywords are best to use for this campaign. With an aptly selected audience and highly effective keywords, one can successfully increase traffic to your website and boost the number of conversions.
The next step to an effective paid advertising campaign is to focus on the most important objective, which is the campaign’s result.
The ad campaign result is the factor that a Google Ads manager should focus on to increase return on investment in a pay-per-click advertising campaign. Therefore, to help you achieve a higher ROI score on your Google Ads campaign, we’ll share some effective tips in this article.
Tip #1: Start With an Audit
Before starting to change things up on your Google Ads campaigns, figure out which parts of those advertising campaigns need to be optimized. It is very normal that you want to move forward and outpace your competition in the market and increase your return on investment score, but it doesn’t necessarily mean that each element of your ad campaigns needs fixing.
To increase conversion rate on Google Ads, perform a Google Ads audit first. It will give you valuable insights on what to improve on, like the rating scores of your current campaigns. The best part is that you can apply improvement suggestions in a matter of seconds.
Tip #2: Pick Conversions Worth Tracking
Most businesses focus on blindly tracking all of their conversions. When the truth is that not all of them are really worth tracking. There is more to look into, like downloads, shares, email sign-ups, and other factors that don’t really count as conversions.
To track more critical data, use Google Tag Manager that will help you discover information about website visitors hovering over certain pictures on your website, playing videos, or engaging in any other ways your website is offering. This might help you discover and understand that many more important factors like downloads, shares, and email sign-ups lead to conversions and are worth tracking.
Tip #3: Sync Google Ads and Google Analytics
Google made many digital marketer’s lives easier when it introduced the possibility to sync Google Ads and Google Analytics accounts.
By syncing these two tools, you can easily access precise data about conversions. As the Google Analytics tool is usually connected with more than one advertising channel, it isn’t easy to ensure data consistency, but connecting Google Analytics data about conversions into Google Conversions helps a lot.
Tip #4: Use Remarketing Lists
Approaching people who have already visited your website before brings higher conversion rates. A good remarketing strategy can have a significant effect on a pay-per-click ad campaign. As you pay for clicks and the website visitors end up looking at your landing page for the second time, the person is more likely to identify your business as something they are looking for. Also, to make a purchase rather than ditch the website again.
With the help of Google Ads, you can segment your remarketing list into smaller groups of people who share similar interests. This way, your targeting will be more precise and bring you a bigger return on investment.
Tip #5: Make Your Copy Relative
When working with a pay-per-click strategy, it is essential to create a good ad copy that would attract potential customer’s attention and make the copy relative to the landing page that it’s linked to.
Before you write the copy for your ad, think about the landing page that it’s going to lead to. It might be that the content on the landing page does not match the expectations that your ad has built. In that case, the person will visit your website and leave it after a few seconds, which will only become a waste of money for your business.
Tip #6: Make Sure Your Landing Pages Are Worth Visiting
As you run an online business or want people to learn about your business and visit your physical store or office, it is very important to have a landing page worth visiting. Your landing page is like your business card because it creates the first impression, so fill it with quality content, make it interesting, engaging, informative, and easy to navigate.
Tip #7: Don’t Miss Out on Mobile
Even though many people still shop by using the desktop version, the numbers of shoppers who are using the mobile version to purchase products and services are constantly growing.
More to it, mobile ads often have better click-through rates, conversions, and Google Ads is offering great extensions for mobile ads. For example, by using the Location extension, you can add an address of your business, and if someone clicks on it, the person will be directed to Google Maps navigation.