One night you can be an ordinary user, and the other night, you can be a popular influencer who gained hundreds of followers with one viral tweet. Mind-blowing, right? Yes, Twitter growth can change your life.
But growth doesn’t always come in like a storm on Twitter. If you’re a little strategic about how you use the platform, you’re bound to find long-lasting success. It might also take less time than randomly tweeting in hopes of becoming an overnight star!
So, in this article, we’ve compiled the 5-most important Twitter usage tips for newbies. These tips will facilitate you to build a great following in no time. And, don’t worry, people who have already been using Twitter can also use these to their benefit 🙂
Tweet Often to Find the Best Time for Maximum Reach.
Twitter pushes all the old tweets down and only shows the latest ones on top. So, if you wish to make the best out of every tweet, you should post them when your target audience is most active. This way, more people will read your tweet before it goes down the feed and practically becomes useless.
However, as a newbie, you don’t know the best time yet. You cannot even use insight tools since there isn’t enough engagement on your account. The only way to find it out is to start tweeting and experimenting!
Post About Trending Topics.
Trending topics are excellent for gaining exposure and visibility. These topics are the ones that the majority of users are engaging and interacting with. So, creating tweets around these topics can get more people to discover you.
But do not forget to use hashtags wisely in your tweet. Remember that Twitter only allows 280-characters. It’s best not to waste space by mentioning the hashtag separately. Instead, incorporate it in the tweet text.
Add Videos & Images.
Everyone’s attention span is getting lower with each passing day. It’s one of the reasons why Twitter won’t extend its 280-characters limit. If people start writing bulks of text, nobody would understand the message or even bother reading.
But, if you really wish to make people stop and engage with your tweets, start using images and videos regularly. According to one study, tweets with images get 34% higher retweets than text-only ones. What’s more surprising is that a single video resulted in 6x more retweets than pictures!
Use Analytics to Make Effective Strategies.
Doing something on Twitter only because you want to or you saw someone else doing so is the perfect recipe for failure – at least in the long run. You won’t ever be able to grow your account like that.
There’s a reason Twitter offers a detailed analytics section to every user. It tells you engagement rates, likes, retweets, follower demographics, and much more. You can use this data wisely to figure out what works best for your audience.
For example, if you saw particularly high engagement on tweets with GIFs, it means you should use more GIFs. Similarly, if adding links helped direct traffic to your blog, do that often.
Let Your Personality Shine!
Last but not least, do not lose your style and brand voice in the process. Remember, Twitter is still a social media platform, even though you may be using it as a marketing tool. People are there to be casual and interactive.
And so, instead of sounding blank or too formal, add a personal touch to the tweets. Be conversational, humorous, or maybe sarcastic. Use memes, engage with the followers, and build a loving community!