You’re confident that your restaurant offers the best food and service around, but perhaps you aren’t attracting as many customers as you would like. In that case, you’ll need to make a special effort to draw in new customers and keep the ones you already have. This will take a bit of creativity, so read on for some ideas to get you started.
Create a Comfortable Atmosphere
First, make sure that your customers are comfortable in your restaurant. Seating should be geared toward your guests’ preferences, so offer a variety. Blend cozy tables for two with comfy restaurant booths and larger tables for groups and parties. Makes sure that tables are spaced enough for privacy. You might also design your restaurant around a fun theme. Don’t go overboard here, but choose colors and decorations that are appealing and help your customers relax.
Serve the Very Best
Of course, your food needs to be top-notch all the time. Problems with food quality can significantly affect a restaurant’s popularity and profit. Monitor quality closely, and inspect the kitchen frequently to make sure that all your employees know their jobs and follow your standards. Pay attention to your menu items, too. Know which ones are most popular and which ones don’t sell well, and make adjustments accordingly. When you add new items, ask your customers for feedback. Inquire about taste, presentation and price so that you know whether or not to keep the items as a regular part of your fare.
Treat Your Guests Well
Customer service is critical to your restaurant, so make sure that every employee treats your guests well. Mistakes will happen, of course, but overall, service should be fast and friendly. Set procedures for your servers that guide their routine of greeting and seating customers, taking orders, delivering food and tallying checks. All of this should be done in a timely manner so that guests don’t have to become annoyed by long waits. It goes without saying that your servers should always be polite and attentive to customers.
To attract new customers, you might try offering some promotions. Print up coupons that you can hand out to guests, and encourage them to use them on their next visit. Develop an email list, too, or make coupons available on your website or social media pages. You could run specials for holidays or promote new menu items. You may even consider starting a customer rewards program that allows loyal guests to earn points toward discounts or prizes.
Try Something New
Finally, don’t be afraid to try something new. This may be some new menu options that you’ve been wanting to offer, or it could be new hours or even a new layout or theme. Sometimes restaurants fall into a rut, and this can leave customers feeling rather dull. So spice things up a bit. If your efforts don’t work out, you can always take a step back to the way things were, but you’ll never know unless you try.
Your restaurant can be a wonderful success and filled with customers if you’re willing to give some of these ideas a try.