The spam folder – it’s a thing that every email marketer is scared of. Ending up in a spam folder means that your campaigns will no longer reach the right audience, and your sales will tank. Additionally, if you’ve found yourself in a spam folder – it’s likely because you weren’t doing something correctly.
Luckily, there are several ways to ensure you’re staying out of the spam folder and keeping your campaigns alive.
Set up Email Authentication
You can set up different email authentication protocols which help email servers understand if a user is authorized to send an email address from a specific domain. You can do this by setting up a Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC) protocols.
Regularly Check if Your Domain Is Blacklisted
If users mark you as spam one too many times, your domain will be blacklisted. This means that all your further communications will likely end up in those junk folders.
This is why you should regularly check some of the popular blacklists online to ensure that your domain isn’t there.
Keep a Good Email Hygiene
If you haven’t already, start using an email checker. This tool will help you during your signup process, as well as later when you decide to clean up your list.
During the signup process, the tool can detect if an email is invalid, full of typos, or a temporary address. An email checker can also be used to clean up a list because all lists get stale at some point.
You should clean your lists every once in a while, like once per quarter. But, if you notice that your bounce rate is growing or that there’s something fishy happening – run the email checker just in case.
Avoid Using Spam Words
There are a lot of words that are considered spam triggers, but there are tools online that can help you detect them in your campaigns.
In general, you should avoid writing in all caps, overly using the word free, $$$, and other similar words or sentences that could be considered spammy. You mustn’t use them in your subject lines since these will probably be filtered as spam and land you in a junk folder.
Unsubscribing Should Be Easy
Every email that you send out should have a link where your audience can go to unsubscribe. The form should be as simple as just clicking the button Unsubscribe, or Confirm.
Users are more likely to just unsubscribe instead of reporting an email as spam, but if you don’t give them that option, you’ll be marked as spam, your sender reputation will suffer, and eventually, your domain will end up blacklisted.
Keeping your emails out of junk folders can seem daunting. There are different authentication protocols you need to set up and metrics to track. However, if you’re using an email checker to clean your lists regularly, avoiding spam words, and making it easy for your audience to unsubscribe – you should be in the clear.