What is E-marketing? Advantages and Disadvantages?

What is E-marketing?

E marketing is a form of marketing that uses electronic devices and digital media to attract customers. It is a form of electronic communication that uses email, the Internet, or mobile phones to market products or services. E marketing is also used for customer relationship management and building customer loyalty.

There are many ways to use email marketing including:

Email campaigns

An email campaign is a series of emails that are sent to the same group of people over time. They can be triggered by certain events, such as a purchase, or they can be scheduled for regular intervals.


Newsletters are also called “e-zines” and generally contain information about the company and their products. They might also include articles, tips, and other content that is relevant to the company’s industry. Newsletters may be sent out on a periodic basis (weekly, monthly) or they may be released in response to some event (e.g., when new products are launched).

Promotional Emails

These emails usually advertise something specific, such as an upcoming sale or new product launch. They might offer discounts on future purchases or even free product with a purchase.

What are the 4 types of email marketing?

Email marketing is a way to reach out to potential customers through email. It is one of the most cost-effective ways to promote your products and services, and it can also be a great way to establish credibility with potential customers.

There are 4 types of email marketing:

1) Transactional emails: these emails are sent automatically based on an event that has occurred, such as the purchase of a product or service.

2) Promotional emails: these are typically promotional in nature, but they can also include transactional messages that may have been missed or forgotten about.

3) Relationship building emails: these messages help build relationships with current customers by providing them with information and offers that they might find useful or interesting.

4) Newsletters: newsletters are usually sent once per week and provide subscribers with updates on what’s happening within your company or organization.

Advantages and Disadvantages?

The advantages are:

Email marketing is a great way to reach out to a large number of people and businesses. It’s also a great way to build customer relationships.

-E-marketing enables marketers to target their customers with customized messages which can be delivered quickly and efficiently.

-It provides an opportunity for marketers to track their campaigns in order to measure the success of their efforts.

-It can reach a large number of people at once because it relies on the internet.

-It is measurable, as you can track how many people opened your email and clicked on links inside it.

-It allows for personalization, so you can send different messages to different audiences depending on their needs or interests.

-It can be automated, so you don’t have to spend hours each day sending emails yourself.

-You can segment your audience (email lists) into categories based on demographics, interests, or other criteria that are important to you.

The disadvantages are:

Email marketing can be a great way to reach customers and prospects. But, it is not without its disadvantages.

– Email marketing does not provide the same level of personalization as other channels.

– Some people may consider this form of marketing to be intrusive or spammy.

– It is difficult to measure the effectiveness of email marketing campaigns.

– It is time-consuming and expensive to create content for an email campaign.

– Some people may unsubscribe from your emails because they find them irrelevant or annoying.

– E-marketing lacks personalization because it often relies on mass emails which are sent indiscriminately to all recipients with little regard for individual preferences or interests.

Chandra Shekar

I'm a tech enthusiast who loves exploring the world of digital marketing and blogging. Sharing my thoughts to help others make the most out of their online presence. Come join me on this journey to discover the latest trends in technology and digital media.