With the launch of Bitcoin in 2009, a new era of financial services was started. And if at the beginning, this space was crowded with tech-savvy people and enthusiasts, today the situation is entirely different. Institutional trading of crypto is gaining momentum – numerous companies and funds invest in crypto today, and of course, the leader is Bitcoin. Since the bull market in 2020 – 2021, BTC has become a favorite asset for companies that gradually integrate into the digital asset world.

What Companies Invest in Bitcoin?

Crypto institutional investors can be divided into:

  • Hedge funds, pension funds
  • Technological companies
  • Financial entities
  • Payment systems.

An institution that trades crypto, particularly BTC, can provide a crypto market making program. What does it mean? It means that those companies possessing sufficient capital can pour it into a trading platform and increase its liquidity, receiving a profit in return. Market-making means continuously buying and selling digital assets on a trading platform and ensuring that other investors and traders can easily sell and buy assets in any amount.

Market making is only one of the numerous opportunities of institutional trading. They may also earn from yield farming, staking, mining, integrating crypto institutional services like custody, different partnerships and collaborations, participation in ICOs, etc.

Investing in Bitcoin: Why It Worth Doing

Here are some advantages of investing in Bitcoin:

  • Hedging risks during turbulent economic times. BTC’s limited supply and decentralization help investors protect against devaluation in traditional currencies.
  • Customer demand. Over time, more and more people realize the benefits of crypto. It creates the need for integration of crypto into traditional bank systems, otherwise, they risk losing clients.
  • Bitcoin’s historical price performance proves the efficiency of investing in this asset. Those companies who bought BTC ten years ago, reap profits today.

Final Word

Being the most popular digital asset, Bitcoin is perceived as the best crypto investment among both retail and institutional players. As companies and entities engage with the crypto industry, the Bitcoin market is set to experience heightened liquidity, enhanced credibility, and stability. This positive shift is expected to create a favorable environment for the broader acceptance and growth of this cryptocurrency.