Giving back to charitable organizations is becoming increasingly popular in the corporate world. From foundations to charities, these giving programs are becoming a hallmark of what makes different companies great. As a business, it can be hard to determine whether or not instituting some sort of giving program is something you want to do.
A corporate giving program can help you provide resources to the communities you serve, attract top-notch talent, boost employee retention and loyalty, improve employee engagement, and build a positive company culture. In this post, we’ll explore how those benefits work in practice.
Should Brands Participate in Giving Tuesday 2022?
Giving Tuesday is all about promoting generosity. Whether individuals give to their favorite charities or corporations and businesses participate in Giving Tuesday 2022, there are plenty of benefits to doing it. Today’s culture values corporate generosity. When these businesses give a certain percentage of sales to a cause they love, they are telling their employees and their customers what they care about. This can improve brand loyalty, boost sales, and help the community all in one.
Increase Brand Visibility
One of the most important benefits of a corporate giving program is an increase in brand visibility. This can be achieved through sponsorships, donations, and gifts to charity. In addition to increasing your company’s visibility, a corporate giving program can also help increase loyalty among existing customers. By supporting causes that are important to them or their families, it will show them that you care not just about making money but also about helping others in need. It might even encourage customers who had previously stopped buying from you because they lost trust in your company to give you another chance.
Attract Top Talent
When you create a corporate giving program, you’re also attracting top talent to your company. Many talented job seekers want to work for companies that are committed to making a difference in the world. In fact, studies show that workers feel more satisfied at work when their employers are involved in community projects. People like to know that their investment in time working for you benefits not only themselves but also others through your corporate generosity.
Improve Employee Retention and Loyalty
The benefits of a corporate giving program go beyond simply providing services that improve your community. It also helps you retain employees by making them feel more connected to the company. When employees feel like they’re part of something bigger than themselves, they become more loyal and are less likely to leave your business for another. This means that you don’t need to continue to invest in recruiting and training as frequently.
Giving back as a company can be especially helpful when it comes to retaining top talent because millennials in particular tend to prioritize work-life balance over salary when making job decisions. Not only that, they are more likely to work for less money if the company they work for has a good reputation for giving. In other words, if an employee feels like their employer cares about what’s happening outside of its walls—like how it impacts people who live nearby or those who could benefit from its services—they’ll be more likely to stay put because they feel like they’re part of something bigger than themselves.
Boost Employee Engagement
You don’t just want employees who stick around. You want ones who are willing to work. Employee engagement is one of the most important factors in determining a company’s success. It influences employee satisfaction, retention, and morale. It impacts productivity and overall job performance, and it can even be a factor in growing your business. Low employee engagement can cost companies millions of dollars each year.
Build a Positive Company Culture
A corporate giving program can help you build a positive company culture. This will help your employees feel like they’re part of something bigger than themselves, which in turn can improve your employee retention rate. It also gives them a sense of purpose and belonging by making them feel like they are part of an organization that is doing good in the world. Plus, being around positive people all day can boost mental health as well.
Conclusion
Adding an employee or corporate giving program like participating in Giving Tuesday in 2022 can not only give employees a sense of purpose, but they will also feel like they belong to something bigger than themselves. This sense of belonging benefits your company and everyone who works for it.
