Technology

Success of Xiaomi Phones in Budget Segment Review & Best Selling Products

Ever since its entry into the Indian smartphone market in 2014, Xiaomi has created a niche for itself in the lucrative market.

Over the years, it has been able to beat the competition in India and become the numero uno smartphone player. Its hold, especially in the budget segment, has been amazingly great.

But after having said that, what have been those factors that have helped it reach the top? Read on this post and know more along with its best selling models across price points to help you buy one!

Shockingly lower pricing

The foremost factor giving Xiaomi the edge in the Indian market is its smart pricing of its models. It has been able to provide more features at relatively lower prices. That made other brands run for their money and helped the brand rise as the most preferred.

Selling of mobile phones for a longer period

Offering the phones under 10000 at a lower price, for example, meant leaving the company with only a little profit margin. Thus, instead of making its models sell for a small duration of 6 months or so, it was selling it for 18 months or so. It helped the brand to enjoy the profit from a drop in prices of components occurring over a period.

Online dominance

Xiaomi also did not go through the normal way to sell its phones in India (offline stores, yes it is now selling via Xiaomi stores, but only after building its value online). The Chinese giant relied on online stores to sell models. It means that a lot of cost-cutting was possible as there was no need to maintain a store. Rather than indulging in costly ad campaigns, it utilized its customers and social media platforms as its marketing tools.

Played with ‘supply is less than demand’ formula

It made sure to sell its products in small chunks. It helped the company to set a formula that supply is less than demand in the market. And you may be aware of what happens in such cases – people just go crazy for having that model. Products started going ‘out of stocks’ within seconds after the beginning of flash sales were normal. It ensured that the buzz was alive among prospective customers to wait for the next sale. It helped the brand sustain competition from other brands and helped to keep the hype in its favour. The models were made available 24×7 on online platforms only after a few months of the launch of the product.

What’s more, customer satisfaction, being able to get advanced features at shockingly lower prices and efficient customer care services helped Xiaomi become the top brand.

Best selling Xiaomi smartphones available in India

Have a look at the best mobile phone across multiple price points so that you can pick one as per your preferences and budget:

Redmi 8

  • 4 GB RAM + 64 GB ROM, expandable up to 512 GB
  • 22 inch HD+ DotNotch display
  • 12MP + 2MP Dual rear camera
  • 8MP front camera
  • Qualcomm Snapdragon 439 processor
  • 5000mAh battery

Redmi 8 is the best mobile under 10000 in India from Xiaomi that you can buy for an all-rounder performance. Price – Around Rs.8,000.

Redmi Note 8 Pro

  • 4 GB RAM + 64 GB ROM, expandable up to 512 GB
  • 53 inch Full HD+ DewDrop display
  • 64MP + 8MP + 2MP + 2MP Quad rear camera
  • 20MP front camera
  • MediaTek Helio G90T processor
  • 4500mAh battery

Redmi Note 8 Pro is another champion phone available in India at around Rs.15,000.

Redmi K20

  • 6 GB RAM + 64 GB ROM
  • 39 inch Full HD+ FullView display
  • 48MP + 13MP + 8MP Triple rear camera
  • 20MP pop up selfie camera
  • Qualcomm Snapdragon 730 processor
  • 4000mAh battery

Redmi K20 is one among the best smartphone under 20000 from Xiaomi to buy.

You can now make a choice as per your needs and budget without stretching your wallets.

Leave a Comment

Your email address will not be published. Required fields are marked *

*